Google was full of surprises in 2012. It outdid Apple easily in mobile OS features. It rolled out a whole line of Nexus Android devices that are undeniably top notch. And it launched the Knowledge Graph, a watershed moment between the keyword-searching past of the Web and a future Web that understands whole concepts.
2012 was also the year that Google unified its offerings under a single privacy policy, a move that freaked out lots of people, but which was totally rational from Google's perspective. If we're going to have a data-driven future offering pervasive, free technologies in exchange for better targeting of advertisements, we'll have to accept that companies like Google have an eerily accurate, real-time profile of us.
As if to hammer that point home, Google hired futurist and Singularitarian Ray Kurzweil right before the Holiday break. Looking back at 2012, it looks like Google's brave new world is almost upon us.
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