via thenextweb.com
As well as being the most popular video site in the world, YouTube is also the second biggest search engine next to Google, its parent company. Considering that over four billion hours of video are watched each month on YouTube, we’re spending more time than ever on the site. Now that the site has been given a new layout, one that places a greater focus on subscriptions, it’s now more vital than ever to understand your audience and what content works best.
Since there are more companies using YouTube to drive sales and brand awareness, it’s as good a time as any to learn about it and see how you can improve your channel.
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