via inc.com
I often help entrepreneurs raise money from investors. I'm not a venture capitalist or investment banker, but I have raised millions of dollars for companies I've started, so I know what works.
A few years ago, some technology company founders I was mentoring asked me to come with them to their investor pitch. I helped them get the presentation fine tuned and ready. But we never got to the presentation. Five minutes into the introductions, the lead investor stood up and said: "We don't do technology investments, why are you even here?"
How could this happen, you ask? I did too. But here's the No. 1 rule of working with investors that this company, and so many others, failed to follow: Do your homework.
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