’m sure you know the marketing gimmick by now: the reason most retail stores price items at $99.99 instead of $100 is that it tricks the average consumer’s mind into believing an item is cheaper than it is.
But does this pricing method work for freelancing as well?
Does charging $249 – or $249.99 – instead of $250 bring in more clients?
I contacted three highly-respected, veteran designers to get their input.
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