Friday, December 7, 2012

Pricing strategy from the pros: 3 entrepreneurs share their pricing method

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’m sure you know the marketing gimmick by now: the reason most retail stores price items at $99.99 instead of $100 is that it tricks the average consumer’s mind into believing an item is cheaper than it is.

But does this pricing method work for freelancing as well?

Does charging $249 – or $249.99 – instead of $250 bring in more clients?

I contacted three highly-respected, veteran designers to get their input.

Posted via email from Create | Inspire - DM2 Studios

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