Last week at New York Times DealBook: Opportunities for Tomorrow Conference, BlackBerry provided an exclusive preview of their new BlackBerry 10 smart device. Frank Boulben, CMO for BlackBerry and Vivek Bhardwaj, Head of Software portfolio were present for a hands-on demo, presented to some of the industry’s financial and economic key players.
The demonstration focused on some of the newest and coolest features coming to BlackBerry. Spotlighting on the new BlackBerry Hub feature, an all-in-one app for all interactions made from your phone — text or picture messages, e-mails, BBM, phone calls and social network alerts. This is against the norm, where each outlet has its own dedicated app.
Also, the new BlackBerry keyboard version drew a lot of buzz, despite the device being full-touch. “It goes to show the effort we’ve taken to make sure the keyboard on BlackBerry 10 feels like a BlackBerry keyboard,” said Bhardwaj.
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