Your Facebook cover photo is the very first thing customers—and potential customers—see. A study released earlier this year by EyeTrackShop found that the images are the main attraction, with 100 percent of those surveyed looking at them. (Somewhere between 65 percent and 92 percent viewed the profile photos on the old brand pages.)
So what can you do to make your cover image work for you?
First, of course, there is the question of what photo to use. The EyeTrackShop study found that cover images with faces attracted more attention than those without. Wendy Tan-White, chief executive of Moonfruit, which builds e-commerce websites, suggests featuring an image that relates not only to your product or service but also to your customers. Got What It Cakes, a Charlotte, N.C.-based small business, features its owner, Mandie Miller, sitting at home with three striking cakes in its photo. Baby photos are visible on the wall behind her. Many of Miller’s customers are mothers.
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