On the heels of the largest social network hitting the milestone of 1 billion users, Facebook is testing a new feature on their platform, the “Want” button – enabling consumers to create wish lists for products they desire.
This is part of a test of “Collections” functionality exploring Want, Collect and Like buttons to see what works best for consumers sharing what they want and like from a brand.
This new feature leads brands down a new avenue, evolving e-commerce on Facebook. I think this will change the way consumers interact with a brand and drive revenue for brands. People can easily share things they are interested in with their friends, then Facebook friends can click through and buy the items right off of Facebook.
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