via pelfusion.com
The package design of a production is the identity of a product, differentiating it first hand from all of the other products of its kind. When choosing a product, the package design of the product is a significantly influential quality which persuades the consumer in to making a decision that results in the final consumer choice of that product. Simply put, an effective package design at the hands of the designer, allows for an entire world of creative control and visual execution over the exterior physical appearance of the product. Practicing and exercising that kind of creative control could lead to an open oasis of one of a kind, expressive, provocative, enlightening and convincing forms of package design.
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