via ourtuts.com
The most common and the easiest way to recognize a brand is by its logo. At first glance, there doesn`t seem to be anything special about that logo, and yet, there`s something which intrigues you because second time you see it, you know that you already have the image of it in mind.
The difference between a regular logo and a great logo which brings value to a company is made by this memorability aspect.
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