Online reviews are becoming one of the most important sources consumers turn to when they are making a decision about whether or not to do business with a company. Many will turn to sites like Yahoo! Local, Yelp and Google+ Local to find reviews for different companies.
It has been reported that approximately 52 percent of consumers will choose a company that has already received several positive reviews. Only 28 percent consider price and location as a determining factor. When you have genuine customer reviews online, consumers are more inclined to choose you over a competitor; it’s just a fact. The more reviews you have, the more legitimate you are going to appear to consumers. They want to know that your company is established enough to get multiple reviews.
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