A few months back, New York Times Bestseller, Gary Vaynerchuk said that 95% of Social Media consultants were “bozos”. Although Gary apologized for his hyperbole, on some level we agree that businesses would be better off if they asked their agencies better questions up-front.
Since social media has taken a front-seat role in many communications plans it pays to dig deep and really understand what your social media agency has “under the hood.” This isn’t new, the web is filled with helpful agency hiring checklists, but most of them ask the wrong questions.
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