via copyblogger.com
Yes, content is king — that’s old (and very profitable) news.
Content is the fuel of permission-based marketing, and an excellent instigator of engagement.
It’s the marketing that your audience wants to receive.
There’s just one little problem.
Sure, content is king — but without an audience, the king can get awfully lonely.
Sorry, but even terrific content doesn’t get out there and find an audience all by itself. You need a practical plan for how you’re going to find and grow that audience.
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