As a freelancer, building a brand is one of the most important aspects of creating a successful freelancing career for yourself. If you happen to be a freelance designer, you will have many opportunities to create a brand identity from scratch, including, perhaps most importantly, your own.
In fact, you may have already given some thought to your own brand design and perhaps even created a brand logo and chosen the color you want or a favored font.
The importance of brand identity should not be underestimated. No matter where you are in the process of creating your brand identity and whether you are a freelance designer or in another field, your brand needs to be a strong visual representation for your clients, one that will inspire an emotional attachment each time they glance at it
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