via cruzine.com
When the meaning meets the form and the latter underlines, highlights, and intensifies the meaning, it is called the typography – craft, technique, and art, known to people since the dawn of the history of human civilization culture. Once people noticed that the way the text is written affects the way it is perceived by readers, so they started to design and arrange the types in a particular order, adding decorative elements, backgrounds, and thus introducing the art constituent into seemingly pure technical process of writing words and sentences.
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