via logoguru.co.uk
Everyone in today’s world is surrounded by numerous companies offering almost same products and services at marginal differentiation. Have you ever asked yourself why you prefer one brand over the other? Have you ever decided to switch your preferred brand over its best competitor? These are definitely not difficult questions and people like me do ask such things to themselves. Anyways, the interesting thing is that we usually start to relate to the brands and their logos as well. The reason is simple; first we like the services or the products over the other companies, secondly we are also attracted to the logos of the brands. There is no second opinion needed in the significance of the logo.
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