via inc.com
If case you haven't noticed, pay-per-click ads are slowly taking over Google's search engine results.
That should come as no surprise since approximately 97% of Google's revenues are generated by its core business, search engine advertising; Google is understandably protecting and extending its revenue turf.
If you're a business that depends on search ads to drive traffic, you probably see that as a good thing.
If you're a business that depends on organic, unpaid search results to drive traffic, you've undoubtedly seen a steady decline in visitors and sales.
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