via smashinghub.com
A logo can either be purely graphic, involving symbols and icons, can have text as well, or can compromise of text only. Such logos are called logotypes. A logotype, which is also known as a wordmark, is quite different from the typical logo. It does not involve any clipart or drawings, but instead, it focuses on delivering the message via text only. In logotypes, text is played around with creatively, to mark the identity of the company. Therefore, logotypes are distinct text only typographic depictions of a company’s or brand’s name.
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