User engagement can be a very slippery statistic. Although sites and apps like to talk about how fast their unique visitors are growing, it’s more important to know how many of those users are actually using the site regularly.
Using AppData, which measures the usership of Facebook apps through the Facebook API, we determined “stickiness” for a handful of popular apps. Stickiness is the ratio of daily active users to monthly active users—or, the percentage of monthly users that use the app every day. It’s an excellent way to gauge an app’s popularity. We compared some competing apps that users mainly access through Facebook — Viddy and Socialcam, for example, and Draw Something vs. Words with Friends — to see which have higher user engagement. Here are the results.
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