According to the first definition in dictionary.com, hierarchy is defined as “any system of persons or things ranked one above another”. Based on that definition, visual hierarchy would then simply be the visual system of ranked elements, one above another – or how the visual elements rank and relate to each other. Some elements on the page have more visual weight than others, these elements grab the attention of your eye and draw focus on them.
Since hierarchy means a “system of things ranked…” this indicates that the system of design elements must be “ranked” in order of heavier weight to lighter weight which hints that a good hierarchical design is more than just black and white. There must be other elements that progress from one extreme to the other. This visual progression from heavy to light, guides the viewer through the design and if designed right, you can guide the viewer right to where you want them.
No comments:
Post a Comment