During a recent session with a new client I learned that he had launched and sold seven businesses. He's 31 years old. Conversely, another client, grasping for ways to save her failing business, has several fantastic ideas but hasn't gotten a single one of them out of her brain and into action.
Both individuals are creative, intelligent, and willing to take financial risk. But what separates the two is the willingness to take emotional risk.
Two tiny words, what if, will launch a litany of doubts and fears, keeping even the most genius ideas at bay. What if they laugh at me? What if I fail? What if I succeed? It seems there is no satisfying the little gremlins that hold our greatest ideas hostage to their criticism.
But you can fool the gremlins and step onto the entrepreneurial playing field with these simple steps. If more people like you would bring your ideas to fruition, wouldn't the world be a better place?
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