Samsung Electronics Co, Asia's technology powerhouse battling Apple for smartphone supremacy, is shifting its CEO to a new role as the family-run parent company prepares to transfer ownership control to a third generation.
Choi Gee-sung, 61, will assume the new role of head of corporate strategy at Samsung Group, which presides over some 81 companies including its flagship, Samsung Electronics.
In a career with Samsung spanning more than three decades, Choi has worked in all of the group's main business divisions, from semiconductors to home appliances, televisions and telecoms, before taking over as chief executive in 2010.
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