The world seems to be getting a little smaller each day thanks to online communities and social networking. In turn, this “world-wide community” has created an international readership for a variety of websites.
Designers must weigh carefully the messages they send to that potentially broad user-base.
One aspect of design that can have far reaching and sometimes unintentional effects on readers is color. Colors have a variety of associations within North American culture alone, and can mean something radically different to Japanese or Middle Eastern readers, where color meanings are frequently much more specific and defined.
It is important to understand how color associations vary from culture to culture, and within different possible audiences, when planning a website.
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