A San Francisco startup called Grantoo bets it can make a killing on millennials' addiction to playing online games.
On the site, students play customized, branded games like virtual Scrabble and poker for cash prizes between $75 and $5,000. And here's the kicker: They can put that prize money toward paying off debt.
Co-founder Dimitri Sillam told BI the concept came to him around college when he realized how easily his friends wasted hours playing games such as "Farmville" and "Angry Birds," but still mooched off Mom and Dad.
"Everyone was playing games every day, but struggling to pay for tuition," he said. "Meanwhile, in the hallway, there was always some guy from a big bank trying to turn us into customers."
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