I was engrossed in this blog post about why creative businesses fail written by Jason Aten. I work in a creative field (magazine publishing) with many creative people (writers, photographers, and graphic designers). If you work in the creative industry and are looking to start your own business—listen up!
Jason Aten, the owner of the blog Starting Out Right, is a wedding photographer. He quit his career in marketing and sales management with FedEx to start his own business—something many creative freelancers decide to do.
His photography business took off, and his work has been featured in many national wedding publications. He also spends a lot of time speaking, educating, and writing about the business of photography. Jason knows that, no matter how talented you are, if you don’t have a head for business, you aren’t going to make it far.
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