When you type out any search word, Google or other search engines display sites that they believe are authoritative and relevant to the words typed in. The relevance is measured by making an analysis of the content in the words. The authoritative aspect is measured based on the quality of the page content, the number of pages linked to the page and so on.
Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle.
Lead generation, PPC, SEO, website design, social media, PR, content creation. Yeah, I'd call that a lot of balls (and that's not even all of them).
It's no wonder that sometimes all of it can't get done with just the people you have in house. Maybe your current team doesn't have the skills to do it, they don't have the time to do it, or you don't have the budget to hire more in-house staff to do it. And that's why we outsource.
Thing is, outsourcing's not always a good idea. Then again, sometimes hiring someone in house is way more trouble and cost than it's worth. So how do you know which route to choose?
We're going to break down all those marketing tasks that are on your plate that can be successfully outsourced, and help you decide in which scenarios it's better for you to keep it in house, and when it's better to outsource it to an agency or contractor. And if you have some of these tasks covered already, feel free to scroll to the specific function(s) you need help with.
Almost every start-up needs some sort of technology, but not every founder is a coder or went to school with a bunch of computer geeks. If you need software that isn't already commercially available, and you're wary of trying to produce it within your company, outsourcing is another option.
Outsourced software can save your company time, money and aggravation, but it isn't foolproof. Here are three common mistakes that can trip you up, and 10 steps that will set you up for success...
Life is short, so why waste your time on boring chores? Especially if you can pay someone else to do it.
Whether you're chained to your desk or feel too lazy to lift more than a finger, we've picked out 10 sites that do the dirty work for you.
Get ready to kiss laundry day, dog walking and more buh-bye.
Outsourcing occurs when a company contracts out a portion of its business to another company; these jobs would have traditionally been done by in-house employees.
It’s important to make a distinction between outsourcing and offshoring. Jobs can be outsourced to local companies that specialize in that particular area. Offshoring, though still a form of outsourcing, is when a company outsources portions of its work to be done overseas.
This is a growing trend as companies find that outsourcing and offshoring lead to greater efficiency and cost savings as they don’t have to pay salaries and benefits to employees, and instead pay contract fees for completion of duties. This also allows companies to allocate greater resources to parts of the company that they excel at.
Teaser: Outsourcing leaves many small business owners thinking, "if you want something done well, you have to do it yourself." Not true...as long as you outsource the right way.
In 2007, outsourcing seemed to be the thing to do. (Thanks in large part to Timothy Ferriss' book The 4-Hour Work Week.) After all, what business owner or manager wouldn't like the idea of giving all the tasks they despise to someone else?
If you are a freelancer and you’re contemplating outsourcing, know that it’s the happiest possible situation. Why?
It means that all is well with your business, and you are getting more work than you can handle. Remember the moment you decided to take the plunge and become a freelancer. You probably didn’t plan to be content with just staying afloat individually; somewhere in the back of your mind you probably imagined growing your business and becoming a competitive firm.
More and more businesses are discovering the benefits of outsourcing. This includes cutting project costs and increasing productivity, but there’s a lot more to it than just that. When you outsource, you save a large amount of both time and financial resources that typically go into managing employees and dealing with the legal and tax issues involved. Tim Ferris, author of The 4-Hour Work Week has raised awareness of this practice even at the solo-entrepreneur level. However, before you jump in and give your website login codes to someone in the Philippines, here are some good rules to follow.
