As president of Microsoft’s server and tools division, a $19 billion-a-year business devoted to databases, servers and other software products, Satya Nadella has a predictable cast of competitors to worry about. There is Oracle, VMware, SAP and a bunch of other makers of highly technical products that make everyday services like banking and airline reservations work, even if the software running them is invisible to most consumers.
But one of Mr. Nadella’s competitors – Amazon – is not like the others.
The Internet retailer is beloved by consumers for its seemingly infinite online selection of merchandise available for one-click purchasing, speedy delivery and Kindle e-readers. Out of view of most of the public, though, it has transformed itself into a huge player in the field of cloud computing. By renting capacity on the industrial-strength servers and beefy Internet connections in its data centers to anyone willing to pay for it, Amazon has become the virtual landlord of choice for technology start-ups, including the likes of Instagram and Foursquare.
Tuesday, April 16, 2013
Microsoft Takes Aim at Amazon With a New Cloud Service
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