When I was younger I used to assume that if a sign was hanging up in a public space it must have passed a rigorous editing and testing phase before being let out the creative studio door. To my naive eye storefront signs, roadside billboards and corporate building logos were authoritative by virtue of someone having spent lots of money to have them professionally printed. I have since learned that my early thinking was quite misguided.
Nowadays I see graphic design in a different light. I recognize a clear distinction between sign material and sign content. A beautiful plank of expensive vintage timber can, sadly, play host to an unexceptional design.
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