eBay is debuting a new fee structure and incentives for sellers today in an effort to remain the most competitive commerce platform next to e-commerce marketplace Amazon. For the first time, eBay is launching free listings for both non-stores and stores on the platform, as well as simpler pricing.
Non-stores previously had fixed-price listings that charged $0.50 insertion fees, and then various “tranches,” or levels, of final value fees, depending on the amount of the item. Fixed-price, non-store, final-value fee tranches didn’t have a cap, either. Now, non-store pricing has one, flat final-value fee rate of 10 percent capped at $250. So the max that any non-store seller will pay is 10 percent of the transaction. Non-store consumer sellers are also allowed 50 free listings (no insertion fees) if they list auction-only or buy-it-now items. After 50 listings, sellers will be charged $0.30 per listings.
For merchants with storefronts on eBay, listing fees were previously required in addition to the monthly subscription charge. That’s changed with today’s announcement. Sellers get a discount for yearly subscriptions, and they also get up to 2,500 free listings per month with a choice of buy it now or auction depending on store level. Previously there were no free listings available to stores.
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