BlackBerry’s new Z10 device will go on sale with AT&T Inc. (T) on March 22 as the Canadian smartphone maker seeks a sales recovery in its biggest market, according to two people familiar with the plan.
The touch-screen phone will begin appearing in U.S. stores that day, said the people, who asked not to be named because no release date has been announced.
BlackBerry, which gets about one-fifth of revenue from the U.S., is counting on the Z10 to revive its brand’s appeal against more popular rivals led by Apple Inc. (AAPL)’s iPhone. While the device has won praise from U.S. technology critics and will have already debuted in 21 countries at the end of this week, American consumers have had to wait because their carriers have longer testing periods for phones.
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