Thursday, March 21, 2013

Are You That Person Who Clicks On Ads?

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Admit it: you're that person. You're the one who spends over 23 hours watching online video every month. You're the one that is driving the online video market to $37 billion by 2017. You are the 83.3%.

Are you the same person who clicks on ads? The same person who is clicking the online advertising market into $100 billion territory in 2013?

Come on: is it you?

There's some evidence to suggest that the two go together. Most online video isn't the BBC soccer news stream that !%!%!% auto-plays whenever I visit a soccer news site (which, I will admit, is every 3.2 seconds - hey, someone needs to keep tabs on just how bad my Arsenal is). As a recent comScore report showcases, it's entertainment-oriented video on YouTube and Facebook, primarily, that people watch...

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