Audi and Lexus are well into development of self-driving car technology.
While you would think that the end result would be similar, the two companies are taking completely different positions on how they want drivers to experience assisted driving.
Lexus' primary goal with its self-driving cars is safety. Currently, the company's LS model is the world leader in car safety with its pre-crash system. Lexus sees its self-driving technology as a way to prevent human error.
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