Facebook product manager David Baser gave a nice, detailed interview to AdExchanger in which he revealed that Facebook has a plan that, if successful, will make the infamous tracking cookie look like a second class relic of history.
Cookies are the little bits of code that advertisers drop onto web users' browsers in order to follow them around the web and target them with relevant ads. They don't identify users specifically, but they do identify your interests based on the sites you look at.
Facebook, however, is working on something much more targeted. Baser calls it "Optimized CPM." (Cost per thousand, or "mille," is a standard ad-pricing measurement.)
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