via openforum.com
The siren call of a premade print design can be hard for a small-business owner to ignore. As CEO of Company Folders, Inc., I’ve spent nearly a decade providing clients with original die-cut marketing materials. I’ve also run into plenty of people who seem more interested in using a generic “cookie cutter” design. Whether from print-on-demand sites or the templates in your publishing software of choice, the appeal of a quick, inexpensive and easy solution to your marketing needs is sometimes too tempting to pass up.
However, actually using a premade design can spell disaster for your small business and hurt the reputation of your brand. Here’s why...
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