via inc.com
A swarm of new business tools coming to phones and desktops near you promise to boost efficiency and streamline collaboration by borrowing social features from the likes of Facebook and Twitter. But do they really work? As CEO of HootSuite, I preview hundreds of social business apps--from virtual rolodexes to group notepads. And, to be honest, lots of these apps are more trouble than they’re worth. They’re pretty to look at but end up wasting time. They complicate things better done in person (like getting an actual coffee in an actual cafe). And they solve problems real businesses don’t have (Does the world really need more virtual blackboards?).
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