Saturday, May 12, 2012

Former Microsoft Zune Boss Explains Why It Flopped

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Robbie Bach, the former leader of Microsoft's home entertainment and mobile business, gave an interesting post-mortem on the Zune, Microsoft's failed attempt to take on the iPod.

Bach hasn't spoken much since leaving Microsoft two years ago, but he talked at an entrepreneur even in Seattle this morning, and Geekwire's Todd Bishop was on hand.

Bach admitted that the Zune was too little, too late, and that Microsoft never gave consumers a real clear reason to buy one instead of the market leading iPod...

Posted via email from Inspiration

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