I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why I came up with 10 instead.
Why are these 10 marketing campaigns the best of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, many of us (myself included) might not have even been alive when these campaigns first aired! So here they are, in no particular order (rest assured, you can nominate your favorites in the comments) -- the best marketing and advertising campaigns of all time, and the lessons we can learn from them!
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