Coca-Cola and Pepsi have been battling each other for more than a century.
In fact, it's one of the legendary brand rivalries in the business world.
The fight has often gotten personal. Most recently, Pepsi went after Coke's famed mascots: the polar bears and Santa. The feud has even been transplanted into outer space.
How did it end up this way?
CnnTees put together an infographic entitled "The Soda Wars" that includes everything you'd ever want to know about the history of the Coke vs. Pepsi.
These two companies Coca-Cola and Pepsi have competed against each other since forever and will not stop doing it. Although they have based their main focus on TV commercials, print ads have their place in their promotional campaigns. They have advertised for their products through print ads since the beginning, but we won’t feature vintage advertisements of them, if you would have expected this. Instead, you will see here print ads from the last decade, relevant for graphic designers or art directors who are searching for inspiration.
If you are a company or a brand, being on Facebook can sometimes seem daunting since your immediate thought was probably that you would do really well there. After all, you have a kick ass idea, at least according to you and your partners. However, the reality is entirely different. In order to really succeed on Facebook as a brand, you need to be creative and keep up constant interaction with your fans or subscribers. It’s one of the most important aspects of succeeding on Facebook at all it seems. Coca-Cola recently became the first consumer product company to reach 50 million fans/likes on Facebook. There are several things we can learn about their Facebook practices that could possibly up our game on this giant social networking service as well.
Advertisements are one of the greatest sources of design inspiration out there. So many mediums from the audio-visual field come together to form a complete package, which manages to create an impact on viewers. Today we’re going to focus on the visual with some amazing illustrations and a bit of photo manipulation, created for one of the most widespread companies in the world: Coca-Cola. They are known for having impressive commercials and actually creating the current image of Santa Claus like an elderly man with a long white beard, dressed in a red and white suit. If you didn’t know that, stick around because there are many more interesting things to come!
Spotify CEO Daniel Ek just announced a global strategic partnership with Coca-Cola at Ad Age's Digital Conference Wednesday morning.
"I can't reveal more details now," Ek said, "but I'm really excited about this."
A press conference is scheduled for noon.
Ek continued that this expands on Coke's history of integrating music in its campaigns.
The New England Patriots weren’t the only ones who choked Sunday night.
Websites from Coca-Cola, Acura and film Act of Valor crashed Sunday night after being overwhelmed by Super Bowl ad-driven traffic. In Coke’s case, a Facebook app featuring animated polar bears in the ads buckled under the strain. On the other hand, Kia’s site had the most reliable, fastest performance of all Super Bowl advertisers Sunday night, according to Yottaa, a website optimization firm.
Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“.
Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors.
I have gathered a collection of 52 Superb Vintage Coca-Cola Ads and I’m sure that you’re looking forward to see them. I’m Iulian and I will be this week’s as well as next week’s guest writer on Top Design Mag.
