These two companies Coca-Cola and Pepsi have competed against each other since forever and will not stop doing it. Although they have based their main focus on TV commercials, print ads have their place in their promotional campaigns. They have advertised for their products through print ads since the beginning, but we won’t feature vintage advertisements of them, if you would have expected this. Instead, you will see here print ads from the last decade, relevant for graphic designers or art directors who are searching for inspiration.
Monday, November 26, 2012
Thursday, September 13, 2012
5 Crucial Facebook Practices That Helped Coca-Cola Reach 50M Fans
If you are a company or a brand, being on Facebook can sometimes seem daunting since your immediate thought was probably that you would do really well there. After all, you have a kick ass idea, at least according to you and your partners. However, the reality is entirely different. In order to really succeed on Facebook as a brand, you need to be creative and keep up constant interaction with your fans or subscribers. It’s one of the most important aspects of succeeding on Facebook at all it seems. Coca-Cola recently became the first consumer product company to reach 50 million fans/likes on Facebook. There are several things we can learn about their Facebook practices that could possibly up our game on this giant social networking service as well.
Friday, August 10, 2012
Monday, May 28, 2012
20 Inspiring Coca-Cola Advertising Concepts
Advertisements are one of the greatest sources of design inspiration out there. So many mediums from the audio-visual field come together to form a complete package, which manages to create an impact on viewers. Today we’re going to focus on the visual with some amazing illustrations and a bit of photo manipulation, created for one of the most widespread companies in the world: Coca-Cola. They are known for having impressive commercials and actually creating the current image of Santa Claus like an elderly man with a long white beard, dressed in a red and white suit. If you didn’t know that, stick around because there are many more interesting things to come!