Coca-Cola and Pepsi have been battling each other for more than a century.
In fact, it's one of the legendary brand rivalries in the business world.
The fight has often gotten personal. Most recently, Pepsi went after Coke's famed mascots: the polar bears and Santa. The feud has even been transplanted into outer space.
How did it end up this way?
CnnTees put together an infographic entitled "The Soda Wars" that includes everything you'd ever want to know about the history of the Coke vs. Pepsi.
These two companies Coca-Cola and Pepsi have competed against each other since forever and will not stop doing it. Although they have based their main focus on TV commercials, print ads have their place in their promotional campaigns. They have advertised for their products through print ads since the beginning, but we won’t feature vintage advertisements of them, if you would have expected this. Instead, you will see here print ads from the last decade, relevant for graphic designers or art directors who are searching for inspiration.
The Cola Wars have raged for decades between Coke and Pepsi, and in order to come out on top, sometimes you gotta bring out the big guns. Pepsi has had their fair share of unorthodox flavors over the years (*cough cough* Japan *cough cough*), most of them unsuccessful and subsequently discontinued. So here's a toast to that crazy bubbly stuff!
