Press releases are often eclipsed by new and exciting digital tools, but remain a solid way for brands and businesses of all shapes and sizes to get a message out. The dawn of digital has also had a profound effect upon their creation and distribution – effectively lowering the bar for accessibility in creating and distributing releases. However, as a side-effect – the competition to get releases in front of the eyeballs that matter has increased exponentially. So how can you navigate the perils of press releases and prevent yours from being drowned out?
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