Facebook, despite any criticisms, is still the social network - but its engagement problem is no secret. We’ll cut to the chase: Facebook needs to provide users more value to keep us coming back – before it’s too late.
The problem is that Facebook has always been a passive listener of everything we’re sharing, and sometimes that’s leading to regurgitation. That’s why the company has been busy pulling out all the stops with feature updates that are trying to keep everyone happy. The result? A Facebook we hardly recognized. Think back to when you originally opened your account – if it was more than two or three years ago, you know what we’re talking about.
The Facebook of 2004 looks nothing like that Facebook of 2013 … so what is the Future Facebook going to look like? Consider this a look into the Internet’s crystal ball, full of hypotheses about what the Future Facebook is like.
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