Billboard ads are very special type of advertisements because they are designed to target viewers who are driving or walking in the streets, heading to work, or school. The name ‘billboard’ refers to the large outdoor advertising board that you can find next to roads, sidewalks, and on the walls of buildings.
Billboard ads use different methods to visualize their ideas, such as a large poster, an animated digital signage, or a mixture of different objects and materials based on the creative concept of the given ad.
The main target audience for billboard ads is busy drivers and passers-by who rush to their jobs, schools, or homes. Most of them do not care much about the ordinary advertisements around them, which is why billboard advertising ideas are designed to have some special characteristics. Based on their target audience, a number of aspects need to be considered in order to create a successful billboard ad campaign.
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