When you first see a website, you’re immediately confronted with the look and feel of the design; the overall aesthetic is your first impression, and it’s often what makes a user want to explore further.
As such, it’s an essential element to a good design. But it sometimes starts to overshadow the second and equally important component to a good website: its functionality.
A great user experience is far more dependent on how the site works than how it looks, so take a minute to make sure that your work is up to scratch, and that you’re holding true to the five essential principles of UX design outlined below.
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