via topdesignmag.com
Guerrilla advertising is a very clever way of advertising by using unconventional places, messages and tools. Usually, this type of advertising is placed in the least conspicuous places because this is a method of getting a higher impact. Usually a guerrilla ad is simple, cheap to make but highly interactive because of its way of capturing all your attention. This concept is mostly used for delivering strong messages such as climate awareness campaigns, cancer warnings or self motivational ideas.
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