30 Stunning Guerrilla Advertising Examples That Will Make You Look Twice

via topdesignmag.com

Guerrilla advertising is a very clever way of advertising by using unconventional places, messages and tools. Usually, this type of advertising is placed in the least conspicuous places because this is a method of getting a higher impact. Usually a guerrilla ad is simple, cheap to make but highly interactive because of its way of capturing all your attention. This concept is mostly used for delivering strong messages such as climate awareness campaigns, cancer warnings or self motivational ideas.

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Guerrilla Marketing in the Jungle of Competitors

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We all know that world economy is facing a slump for past few years. Although, the situation has gotten better however, the time of trouble is not over yet. Now, when companies cannot afford to spend millions on marketing and branding of their products, they are turning towards Guerrilla Marketing. This is a special kind of marketing technique which is getting popular day-by-day. If you are still not aware of what Guerrilla Marketing is, this article will try to explain it to you. To be precise and to sound less complicated, Guerrilla Marketing is basically an advertising tactic which provides you with marketing plans on low-cost and helps you in getting maximum results. This may include all BTL (Below The Line) advertising activities as well as branding with marketing collateral like brochures, flyers and stickers etc.

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42 Arresting Guerrilla Advertising Samples

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Guerrilla warfare refers to military confrontations where the supposedly weaker side makes use of odd strategies before jumping on the clueless enemy. The concept of guerrilla advertising is very similar–it involves unconventional ads that can literally stop people in their tracks.

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