We all know that world economy is facing a slump for past few years. Although, the situation has gotten better however, the time of trouble is not over yet. Now, when companies cannot afford to spend millions on marketing and branding of their products, they are turning towards Guerrilla Marketing. This is a special kind of marketing technique which is getting popular day-by-day. If you are still not aware of what Guerrilla Marketing is, this article will try to explain it to you. To be precise and to sound less complicated, Guerrilla Marketing is basically an advertising tactic which provides you with marketing plans on low-cost and helps you in getting maximum results. This may include all BTL (Below The Line) advertising activities as well as branding with marketing collateral like brochures, flyers and stickers etc.
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