via speckyboy.com
When people come to your site, you’re implicitly asking them to believe in you. You may want them to feel secure enough to buy your product or to hire you, or to understand that your reviews are balanced and honest. Even if you have nothing to sell, you still need new users to know that what you write is credible so that they will become regular visitors.
The trouble is, it’s all too easy to send wrong signals to users. Here are some subtle – and not so subtle – ways your site might inadvertently be doing that...
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