Facebook today is rolling out two more features for Pages used by brands and businesses and public Profiles for individuals with more than 10,000 followers: it is adding replies and threaded comments. The move — like Graph Search, designed to increase time spent on the site — confirms our report from last week, which we wrote about in detail, and which Facebook also later confirmed for us.
Both replies and threaded comments — which lets the most-commented-on or liked replies and those closest to your network gravitate to the top, while those marked spam sink to the bottom — had been in testing since November 2012, so a few accounts already had them in place. Today’s news means that they will now be rolled out across Facebook for desktop everywhere.
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