via phirebase.com
Sometimes great design is about being different. Being different is a bonus, it allows you to stand out from the crowd and can help you be seen, and the same is true of packaging.
Product packaging designs often follow typical conventions so that they don’t seem out of place – whether it’s bread, wine or new trainers, we can typically guess what the packaging for each product will look like. But that’s where being different can work to your advantage. Products that have intriguing, unusual or creative packaging stand out on the shelves, which increases the likelihood that they’ll be bought as well as other bonuses, like being an interesting talking point.
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