Thursday, March 7, 2013

Quantifying Quality: Ranking The Top 60 Apps In iOS & Android

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When app quality analytics service Applause was launched at the end of January, it caused a bit of a firestorm when it used an algorithmic analysis of inherently subjective data to quantify iOS and Android app quality. And you know what it revealed? People think that iOS apps are better than Android.

That assertion alone was enough to send the local chapter of the iPhone or Android Fan Boy Clubs into a fit of glee or burbling rage, depending on the allegiance.

The company behind Applause, Boston-based uTest, took the reaction to heart. As a response, Applause is launching the Applause Index, a daily look at its rankings for 60 of the top apps that can be found on both iOS and Android.

When ReadWrite had Applause run the data on all iOS and Android apps in January, one argument (among many) was that the sample apps we had Applause specifically dig into were not representative of the entire body of work of each app store. So, Applause disassembled the sample for the Applause Index, making sure that there was basically 100% overlap between iOS and Android for the indices. Applause also broke apps down in to sub-categories so people could take a closer look at how top apps in categories like Productivity, Games, Entertainment, Travel, Sports, Content and so on compare.

Posted via email from Create | Inspire - DM2 Studios

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